Positioning for Extinction?
by: Jennifer RiceI just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas) and I just have to disagree.Laura says:Trying to cover all the new...
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by: Jennifer RiceMy last post, Positioning for Extinction, stirred up quite a debate. Laura Reis, a big proponent of highly focused brands, suggested that Weber stick to charcoal grills and launch a...
View ArticleInnovation and brand extensions
by: Jennifer RiceThe debate continues on whether brands must limit themselves to a single product. In my last post, Roger asks, "Amazon is doing very poorly of late. To what extent is performance due...
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Neuroscience, Leadership, and Marketing
by: Roger DooleyStephanie West Allen, who writes the Idealawg blog (there are at least a couple of puns in that clever title), forwarded a link to an interesting article, The Neuroscience of...
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Need more Focus and Alignement in your Organization? How to Approach the 5...
by: Alexander OsterwalderIn their 2001 book “The Strategy-Focused Organization” (SFO), the authors, Kaplan and Norton, refer to a survey made by management consultants which reports that fewer than 10%...
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Design and Business Strategy Have One More Thing in Common - Both Are in the...
by: Idris MooteeIn business strategy and visual design, both need to work with white space? White space is both a design and a business strategy term. In design and other art (architecture,...
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What Your Dog Can Teach You about Customers
Dogs have many attributes we’d like to see in our customers – they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human...
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Why Some Movements Succeed and Others Fail
On September 17, 2011, Occupy Wall Street took over Zuccotti Park, in the heart of the financial district in Lower Manhattan. Declaring, “We are the 99%,” they captured the attention of the nation....
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